Citizen Watch Flagship Store Design, New York City

Dec 16, 2016 | From: Haimi,Z | Gategory: Watch Shop | View:344

Citizen Watch Flagship Store, was opened in Fall 2014, in Times Square, New York City. With over 1,300 square feet, the new store gives Citizen the opportunity to feature a full range of their offering and to enhance consumer appreciation for the brand on a grand scale.

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It selects red oak wall cladding for the interior of the store. Shou-sugi-ban, the ancient Japanese technique of burning wood, is gaining new life as a unique and modern interior and exterior wall cladding. the wood is carefully charred, doused in water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs

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“reSAWN was able to assist with Netsu charred wood, which speaks to our Japanese brand DNA. This supports the heritage of the Citizen Watch Company of America Inc.” – Robin Kurkhill, VP, Retail, Citizen Watch Company of America, Inc.

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