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Crème de la crème haute parfumerie retail shop design
Crème de la crème haute parfumerie retail shop is located in Vilnius – Lithuania.
To create a nuanced, immersive world of fragrances as opposed to the spirit of practicality and routine consumption of the surrounding shopping centre.
To secure the maximum open space, yet offering a buyer an atmosphere quite different from the dominant commercial environment.
This interior is a blend of two opposites – rationality and mystification.
Rationality – the interior is visibly associated with the 60’s style: the combination of materials (glossy lacquered veneering, brass fittings, mirrors, painted aluminium), furniture shapes. Forming an orderly structure of the goods on display, the shelves are arranged peripherally in several symmetrical sections with accented brand presentations.
Mystification – upon entering the shop, you encounter makeup tables with mirrors that distort and mystify the space, suggesting a new reality – the ephemeral world of fragrances. A different, somewhat irrational reality reveals itself in a cash desk unit as if detached from its other half and the console just hanging in the air. The shelving units are topped with glass spherical objects. These are Globe de mariée. At the end of the 19th century such glass domes came into fashion in France for displaying and keeping of wedding souvenirs, soon spreading far beyond. In this interior, they have transformed into a perfume deification object, a kind of reliquary that adds the display structure certain historical associations.
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