How to Open a Retail Wig Store
1. Contact the county clerk's office or small business administration office in your area to apply for a business license to open a wig store. Contact the Internal Revenue Service to apply for an Employer Identification Number. Use the EIN on state and federal tax forms, business registration forms or to open a business bank account. Contact your state's department of revenue to apply for a sales tax number. This number allows you to collect sales tax from customers. Purchase business insurance to cover theft or damage to wigs, and to protect business assets in the event of a lawsuit or settlement.
2. Lease commercial retail space in a busy downtown district or shopping area with plenty of customer parking. This space should be large enough to display a wide variety of wigs, provide enough storage for additional inventory and include an area for customers to try on wigs. Contact a commercial real estate agent to find an available space.
3. Purchase wigs from wig manufacturers and vendors. Purchase wigs in a variety of styles such as long, medium and short hair lengths, curly, wavy or straight styles and colors, such as blonde, brown, black or gray. Purchase wigs made from human hair and synthetic hair to give customers several choices. Purchase display equipment, such as wig stands and shelving, computer retail software to track sales and inventory, and cash registers.
4. Market wigs to local hospitals, clinics, cancer treatment centers and other health services to increase sales. List your wig shop in local business directories. Donate wigs to local fashion shows or charity events to increase awareness of your business. Create a website to showcase photos of wigs and to provide customers with your location, contact information and hours of operation.